FEATURES AND BENEFITS

• Provides a complete understanding of online interactions spanning web traffic highlights, web visitor analysis and web content analysis. 

• Function: Provides trending and alerts on main web traffic patterns across web sites and time periods (10 reports).  
• Benefit: Allows to recognize non-seasonal changes of trends early on and take action. 

• Function: Provides insight into the behavioral trends of both anonymous as well as registered web visitors (32 reports). 
• Benefit: Can measure the effect of strategies for improving visitor attraction, conversion & retention so that those strategies can be optimized. 

• Function: Enables business to optimize the static and dynamic web site content that attracts, converts, and retains web visitors (22 reports).
• Function: Users can track specific individual visitor activity, such as key word searches, purchase activity, etc.
• Benefit: Enables businesses to optimize content, layout and navigation of the web site. 

• Function: The Web Traffic Analysis Starter Kit can be extended to include analysis on web business data. 
• Benefit: Allows to optimize the web site based on ROI instead of just on traffic counts.  

• Function: State of the art data model for web traffic analysis on static and dynamic web content. 
• Function: Built for extension to full web business analysis and CRM.  
• Benefit: Provides a solid basis for a quick start. Can then be extended to custom business requirements to provide even more meaningful business insight.

• Function: Integrates seamlessly with web data collection software "NetTracker eBusiness edition" from Sane Solutions. NetTracker is available directly from Sane Solutions and is a proven, robust and scalable tool to transform web log files into the data model provided with MicroStrategy Web Traffic Analysis Starter Kit. However the MicroStrategy module can also be used with other data collection tools of choice. 
• Benefit: MicroStrategy and Sane Solutions can get you up and running in quick turn around time. 
• Benefit: The system can be adapted to leverage your current investments. 

• Monitor and analyze web sites with any of the following features (and many more). 
  One or Multiple web sites
• Function: Combines multiple web sites into a single visitor centric warehouse. 
• Function: Can report on activity by each of the web sites as well as across all sites. 
• Benefit: Provides a full picture of web activities from a single source. 

• Function: The Web site may run on a single web server or by a farm of clustered servers.
• Function: The Web servers may be a mix of any of the common types. 
• Function: Log files can be of custom formats. 
• Function: Visits may be automatically jumping from web server to web server. 
• Benefit: The Web Traffic Analysis Starter Kit and NetTracker are designed to sort through any web server data to deliver the insight needed. 

• Function: Scales from the needs of a small site all the way to the traffic volumes and complexities of the Internet's largest sites. 
• Benefit: Your investments are protected. 

• Function: The web site may be built with traditional static HTML pages or may be completely dynamic. 
• Function: The web site may be served from information in a database or personalized to each visitor.  
• Benefit: Dynamic web URLs can be translated into meaningful business names in order to be readable to business analysts instead of having to view reports with encrypted URLs. 

• Function: Can analyze key words that visitors search for on Internet search portals.
• Function: Can analyze key words that visitors search for on the site's search engine.
• Benefit: Know what visitors are looking for and compare to whether they are finding it.

• Function: Can recognize visitors from persistent visitor identification cookies.
• Function:  Can recognize return visitors from http authentication.
• Function:  Can sessionize each visitor based on what information is available.
• Benefit: Recognize return visit behavior, loyalty and attrition. 

• Function: Web site may be running on any operating system platform.
• Function: Web site may have any mix of content, commerce and customer list systems and databases.  
• Function:  The web site can use any type of affiliates and advertisement services. 
• Benefit: All these systems and data can be incorporated into analysis for a complete picture of the web business by extending MicroStrategy Web Traffic Analysis Starter Kit's data model and reports.